Susan Moeller, Author at Tailwind Blog

36 Pinterest Influencers To Follow

Susan Moeller — Thu, 12 Sep 2024 14:20:19 +0000

The best way to gain experience and avoid pitfalls – is to learn from someone else. With Pinterest standing at the forefront of “traffic diversification movement” it goes without saying that knowing what to do and what not to do can make all the difference 6 months down the road.

There’s nothing worse then working on something just to later learn that there was a better way to do it.

To prevent this from happening, we prepared a list of 36 Pinterest Professionals who you should follow and learn from.

Their content is full of tips, strategies and just overall experience that you can leverage for your benefit!

Zoco Marketing

Corbin of Zoco Marketing is a notable digital marketer with a focus on Pinterest as part of a broader marketing strategy. He provides data-driven insights and comprehensive guides on leveraging Pinterest for marketing.

Why Follow Zoco Marketing?

Data-Driven Insights: Utilizes data to drive Pinterest marketing strategies.
Educational Content: Offers educational videos and blog posts on Pinterest and digital marketing.
Comprehensive Tutorials: Provides step-by-step guides for effective Pinterest use.

Jenna Kutcher

Jenna Kutcher is an influential online business coach and digital marketing expert with a significant presence on Pinterest. She offers extensive resources and training for leveraging Pinterest in online business.

“Time is my currency! I love using Tailwind because it takes the guesswork out of scheduling and frees up more time for what truly matters. It’s an absolute game-changer for us and we recommend it to all of our students who want to grow without feeling overwhelmed!” – Jenna Kutcher

Why Follow Jenna Kutcher?

Extensive Experience: Long history of using and teaching Pinterest for business growth.
High Social Clout: Large following and significant influence in the digital marketing space.
Diverse Content: Provides a variety of content across multiple platforms, including a successful Pinterest course.

Pinterest VA

Kristin Larsen of Pinterest VA specializes in training individuals to become Pinterest virtual assistants. She offers valuable insights and tools for managing Pinterest accounts effectively.

Why Follow Pinterest VA?

Specialized Training: Focuses on training Pinterest virtual assistants.
Longevity: Has been involved in Pinterest marketing since 2016.
Comprehensive Resources: Provides detailed guides and courses on Pinterest management.

Thinking about becoming a VA? Check out Kristin’s free ebook.

Nadalie Bardo

Nadalie Bardowell is a prominent Pinterest coach and personal development blogger. She helps individuals achieve success on Pinterest through her comprehensive training and resources.

Why Follow Nadalie Bardo?

Proven Success: Has achieved significant milestones on Pinterest.
Up-to-Date Training: Offers current and relevant Pinterest training.
Comprehensive Guides: Provides in-depth tutorials on maximizing Pinterest for marketing.

Need a cheatsheet for Pinterest Best Practices? Check out Nadalie’s!

Heather Farris Co.

Heather Farris is a dedicated Pinterest marketer and content creator, providing extensive resources for maximizing Pinterest marketing efforts.

Why Follow Heather Farris Co.?

Dedicated Focus: Entirely focused on Pinterest marketing and management.
Client Success: Has helped numerous clients transform their businesses using Pinterest.
Comprehensive Guides: Offers detailed tutorials and guides on Pinterest strategies.

Need help finding your audience on Pinterest? Check out Heather’s Free On Demand Course!

Anastasia Blogger

If you spend some time around Pinterest, chances are that you already know the name Anastasia Blogger is a top Pinterest strategist and blogger, known for her expertise in Pinterest marketing and for sharing valuable insights on growing Pinterest traffic and monetizing blogs.

“For me, Pinterest has been a life-changing platform because it brought over 90% of all traffic to my blog when I started blogging, which allowed me to quit my job and focus on my online business full-time. I still get the majority of traffic from Pinterest 7 years later. It’s also a great way to drive free and viral traffic to e-commerce sites”.

Why Follow Anastasia Blogger?

Expertise: Offers extensive knowledge on Pinterest strategies.
Engaging Content: Visually appealing pins with actionable tips.
Comprehensive Guides: Detailed tutorials from setup to advanced marketing.

Looking for a free Pinterest SEO Checklist? Here’s one from Anastasia!

Katie Grazer

Katie Grazer is a seasoned Pinterest marketer and blogger, known for her expertise in using Pinterest to grow blog traffic and enhance online presence.

Why Follow Katie Grazer?

Longstanding Experience: Extensive background in Pinterest marketing.
Educational Content: Provides tutorials and courses on leveraging Pinterest for blog growth.
High-Quality Videos: Offers valuable insights through well-produced YouTube content.

Want more traffic from Pinterest? Check out Katie’s free masterclass.

Simple Pin Media

Kate Ahl of Simple Pin Media is a leading figure in Pinterest marketing, offering services and teaching to help businesses grow their presence on Pinterest.

Check out Simple Pin Media’s free Pinterest Keyword Guide.

Why Follow Simple Pin Media?

Leading Agency: Runs a top Pinterest marketing agency.
Educational Resources: Provides a wealth of information and tutorials on Pinterest strategies.
Engaging Content: Creates actionable and engaging content for Pinterest users.

Jen Vazquez Media

Jen Vazquez is a digital marketing manager with a strong focus on Pinterest, offering comprehensive Pinterest management, education, and coaching. Jen’s been using Pinterest to grow her business since 2009 when it was in beta, and she loves to support female service providers.

Why Follow Jen Vazquez Media?

Engaging Content: Provides highly engaging and actionable content.
Pinterest Audits: Offers excellent Pinterest audits and insights.
Educational Resources: Extensive resources on Pinterest management and marketing. Including this set of free tools and Masterclasses!

Emilee Vales

Emilee Vales is a Pinterest manager and coach, offering specialized training and services for effective Pinterest management.

Why Follow Emilee Vales?

Specialized Focus: Entire focus on Pinterest management and coaching.
Extensive Experience: Over five years as a Pinterest manager.
Comprehensive Training: Provides detailed and effective training for aspiring Pinterest managers.

Need a little help with Pinterest Strategy? Check out Emilee’s guide!

Meagan Williamson

Meagan Williamson is a Pinterest strategist and coach, known for her expertise in Pinterest marketing and management.

Why Follow Meagan Williamson?

High Expertise: Offers in-depth knowledge and strategies for Pinterest marketing.
Diverse Content: Provides a variety of educational content across platforms.
Proven Success: Helps businesses achieve significant growth on Pinterest.

Profitable Creative – Blog/Twins Mommy – Blog & YouTube

Elna Cain runs multiple blogs and YouTube channels, providing valuable insights on Pinterest marketing, especially for mom bloggers and creators.

Why Follow Elna Cain?

Targeted Content: Focuses on Pinterest strategies for mom bloggers and creators.
Diverse Platforms: Offers educational content across blogs and YouTube.
Comprehensive Guides: Provides detailed tutorials on leveraging Pinterest for blog growth.

Pin Creative

Arlette of Pin Creative is a Dutch Pinterest marketing expert, offering services and training for e-commerce companies and online marketing agencies.

Why Follow Pin Creative?

Specialized Focus: Expertise in Pinterest marketing for e-commerce and online businesses.
Comprehensive Services: Provides training, management, and marketing strategies for Pinterest.
Engaging Content: Offers valuable insights and actionable tips for Pinterest success.

Productive Blogging

Eb Gargano runs Productive Blogging, a blog dedicated to helping bloggers become more productive and profitable, with a significant focus on Pinterest marketing.

Why Follow Productive Blogging?

Focused Content: Provides Pinterest marketing strategies tailored for bloggers.
Educational Resources: Offers a wealth of tutorials and guides on Pinterest.
Active Blog: Regularly updates blog with relevant and actionable content.

Margaret Bourne

Margaret Bourne is a blog coach and strategist, providing resources for new and emerging bloggers to grow their blogs confidently and profitably, with a strong emphasis on Pinterest marketing.

Why Follow Margaret Bourne?

Specialized Coaching: Focuses on helping bloggers grow and monetize their blogs.
Comprehensive Resources: Offers a wealth of Pinterest-related content.
Engaging Content: Provides actionable tips and strategies for Pinterest success.

Michelle Stevens

Michelle Stevens is a Pinterest manager and marketer, offering services and educational content on Pinterest management and marketing.

Why Follow Michelle Stevens?

Focused Expertise: Specializes in Pinterest management and marketing.
Educational Content: Provides valuable insights and tutorials on Pinterest strategies.
Engaging Blog: Offers a variety of Pinterest-related blog posts and guides.

Kaleidocom

Barbara Riedl of Kaleidocom is a German Pinterest marketing expert, offering strategies, management, and educational content certified by Pinterest.

Why Follow Kaleidocom?

Certified Expertise: Certified by Pinterest, providing credible and reliable strategies.
Comprehensive Resources: Offers a library of Pinterest resources and guides.
Engaging Content: Provides actionable tips and strategies for Pinterest success.

Monetized Future

James Lee of Monetized Future specializes in leveraging online income streams through Pinterest and other digital marketing strategies.

Why Follow Monetized Future?

Comprehensive Content: Offers in-depth tutorials on leveraging Pinterest for online income.
Data-Driven Insights: Provides data-driven strategies for effective Pinterest marketing.
Engaging Content: Shares valuable tips and guides on making money online.

Laney Media

Kenda Laney of Laney Media is a social media strategist who specializes in delivering Pinterest training through YouTube shorts and TikTok.

Why Follow Laney Media?

Unique Approach: Delivers Pinterest training through engaging YouTube shorts and TikTok.
High Engagement: Large following and highly engaging content.
Comprehensive Resources: Provides detailed and actionable Pinterest strategies.

Links:

Website: laneymedia.org
Instagram: @kenda.laney
Pinterest: @kendalaney
YouTube: Kenda Laney
TikTok: @kendalaney
Facebook: Kenda Laney

Archana Haarnack

Archana Haarnack is a Dutch Pinterest expert offering comprehensive Pinterest training, account management, and marketing services.

Why Follow Archana Haarnack ?

Expertise: Extensive experience in Pinterest marketing since 2014.
Comprehensive Services: Offers training, account management, and marketing strategies.
High Engagement: High Pinterest authority and engagement.

Want a little help with your Pinterest SEO? Check out Archana’s Guide!

Pinnerds

Rodney of Pinnerds is a seasoned Pinterest strategist, offering specialized Pinterest and social media management services to help businesses harness the power of Pinterest marketing.

Why Follow Pinnerds?

Specialized Focus: Expertise in Pinterest marketing and social media management.
Comprehensive Services: Offers tailored strategies and management for various niches.
Engaging Blog: Provides detailed blog posts focused entirely on Pinterest content.

DeinHandmadeBusiness

Cécile of Dein Handmade Business is a German Pinterest marketing expert, specializing in helping handmade business owners and online stores leverage Pinterest for organic marketing growth.

Why Follow Dein Handmade Business?

Tailored Expertise: Focuses on Pinterest strategies for handmade and online businesses.
Educational Resources: Provides a range of guides, including a Pinterest guide featuring Tailwind.
Engaging Content: Offers actionable tips and strategies, particularly valuable for German-speaking audiences.

Noncieromaistata

Giulia Maio of noncieromaistata is known as the Pinterest Queen in Italy, offering extensive Pinterest marketing guidance through her blog, coaching, courses, and podcast.

Why Follow Noncieromaistata?

Specialized Focus: Entirely focused on Pinterest marketing, providing in-depth and relevant strategies.
Comprehensive Resources: Offers guides, courses, and a podcast dedicated to Pinterest success.
High Engagement: Known for her engaging and actionable content tailored for the Italian market.

Socially Sanne

Sanne Raaimakers of Socially Sanne is a Dutch content marketing and Pinterest marketing specialist, helping online businesses grow their presence and engagement on Pinterest.

Why Follow Socially Sanne?

Targeted Expertise: Specializes in content and Pinterest marketing for online businesses.
Educational Content: Provides valuable tips and strategies in Dutch, making it accessible for Dutch-speaking audiences.
Comprehensive Services: Offers coaching and detailed strategies to enhance Pinterest marketing efforts.

Pin Success Serena

Serena Javins of Pin Success Serena is a Pinterest affiliate marketing expert who transitioned from influencer marketing on Instagram to focus on Pinterest due to its higher profitability in the home and fashion niches.

Why Follow Pin Success Serena?

Focused Expertise: Specializes in Pinterest affiliate marketing, teaching others how to monetize their Pinterest presence.
High Engagement on TikTok: Offers a wealth of content on TikTok, with over 200 videos that provide clear and actionable tips.
Comprehensive Guidance: Shares insights on leveraging Pinterest for passive income and affiliate marketing.

Content with Morgan

Morgan of Content with Morgan is a digital marketer with a focus on Pinterest marketing for influencers and affiliate/passive income, having quickly built a following on TikTok within a year.

Why Follow Content with Morgan?

Rapid Growth: Achieved significant traction on TikTok within a short period, demonstrating effective digital marketing strategies.
Focused Content: Specializes in Pinterest marketing for influencers and passive income, offering practical tips and advice.
Top of Funnel Marketing: Utilizes TikTok for top-of-funnel marketing, guiding followers toward her own products and services.

Sabah M.

Sabah M. is a Pinterest coach and strategist with four years of experience in digital marketing, focusing on how to market digital products on Pinterest.

Why Follow Sabah M.?

Experienced Strategist: Offers insights and strategies based on years of experience in digital marketing and Pinterest monetization.
Targeted Content: Shares practical advice on marketing digital products on Pinterest, with a focus on top-of-funnel strategies via TikTok.
Educational Resources: Provides a mix of educational content and promotional material, primarily through TikTok.

Making Money with Mama

Brittany of Making Money with Mama is a social media and Pinterest affiliate marketing expert, focused on helping mothers earn income through digital marketing strategies.

Why Follow Making Money with Mama?

High Social Authority: Commands a strong presence across multiple platforms, offering high-quality content on Pinterest marketing.
Targeted Education: Provides free education on social media and Pinterest marketing, particularly aimed at stay-at-home mothers (SAHM).
Comprehensive Content: Shares valuable Pinterest strategies across TikTok and Instagram, with a strong focus on affiliate marketing.

Melena Permentier

Melena Permentier is a blogger and Pinterest strategist, teaching other bloggers how to monetize their blogs through effective Pinterest strategies.

Why Follow Melena Permentier?

Blogging Focus: Specializes in helping bloggers maximize their income by leveraging Pinterest for traffic and monetization.
Comprehensive Tutorials: Offers detailed Pinterest strategies tailored specifically for bloggers, with a strong presence on TikTok.
Educational Content: Shares practical and actionable tips on using Pinterest for blogging, making her content highly valuable for her niche audience.

Anaïs SB

Anaïs SB is a French-speaking Pinterest and digital marketing expert who offers educational content on how to effectively use Pinterest for marketing.

Why Follow Anaïs SB?

French-Language Content: Provides Pinterest and digital marketing tips in French, making her content highly accessible for French-speaking audiences.
Educational Videos: Focuses on educational rather than promotional content, offering valuable insights into Pinterest strategies.
Niche Expertise: Her content is particularly valuable for French-speaking users interested in leveraging Pinterest for marketing purposes.

Dimity

Dimity is a Pinterest manager and marketer who provides a wealth of Pinterest training through TikTok, offering valuable insights despite having a smaller social media presence.

Why Follow Dimity?

Educational Content: Offers a large collection of Pinterest educational videos on TikTok.
Niche Focus: Provides focused training for those looking to manage and market Pinterest accounts.
Engaging Tutorials: Even with a smaller following, Dimity delivers high-value educational content.

Duda Serenine

Duda Serenine is a Brazilian digital marketing expert and an official partner with Pinterest Brasil, known for her extensive Pinterest marketing content in Portuguese.

Why Follow Duda Serenine?

Brazilian Market Leader: Known as the “Queen of Pinterest” in Brazil, she is an official partner with Pinterest Brasil.
Comprehensive Content: Offers Pinterest marketing tips and strategies across YouTube, TikTok, and Instagram.
High Authority: Strong presence on Instagram and YouTube, with content specifically tailored for the Brazilian market.

Kelsey Vetter Co.

Kelsey Vetter is a Pinterest manager and strategist who offers Pinterest strategy, management services, and educational content for businesses looking to enhance their Pinterest presence.

Why Follow Kelsey Vetter Co.?

Business Focus: Specializes in Pinterest marketing for businesses, offering both strategy and management services.
Educational Content: Provides valuable Pinterest education through her blog and TikTok.
Comprehensive Services: Offers both learning and outsourcing options for Pinterest marketing.

Tereza Toledo

Tereza Toledo is a seasoned Pinterest marketing expert with eight years of experience, offering Pinterest education across all major social media platforms.

Why Follow Tereza Toledo?

High Expertise: Extensive experience and authority in Pinterest marketing.
Comprehensive Educational Content: Offers free and paid resources across multiple platforms, including Facebook and YouTube.
Engaging Social Media Presence: Provides valuable Pinterest education and insights across Instagram, TikTok, and Facebook.

Pinterest Content Best Practices — from Pinterest’s UK Team

Susan Moeller — Wed, 11 Sep 2024 13:20:14 +0000

As part of Tailwind’s ongoing Partnership with Pinterest, we recently got to sit down with Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Michelle covered the basics of an effective content strategy for Pinterest. It was incredibly helpful information about Pinterest content strategy!

Watch the session & check out our key takeaways.

Key Takeaways

Pinterest’s Unique Position: Positioned at the intersection of search, social, and commerce with over half a billion users seeking inspiration and content curation. Users are diverse, from Gen Z to retirees, and Pinterest offers a solo media experience.
High-Intent Audience: Users come to Pinterest with high intent, looking for inspiration they can implement in real life. The longevity of content (Pins) ensures that posts have long-term visibility.
Unbranded Searches: 96% of searches on Pinterest are unbranded, providing opportunities for content creators to introduce their brands early in users’ discovery journey.
Pinterest as a Traffic Driver: Content on Pinterest can reach a wider audience beyond followers, driving significant traffic to websites and increasing sales.
Seasonal and Evergreen Content: Creators should plan for seasonal trends and evergreen topics, leveraging tools like Pinterest Trends and Predict reports to stay ahead.
Keywords and SEO: Strategic use of keywords in bios, pins, and boards enhances content discoverability. Pinterest’s Keyword Planner helps optimize content.
Visual Appeal and Repurposing Content: Content repurposed for Pinterest should be visually appealing, watermark-free, and optimized for the platform’s specific formats like text overlays and captions for accessibility.
Tailwind Integration: Tailwind can be used to schedule Pinterest posts, maintain consistency, and collaborate with teams effectively.

The post Pinterest Content Best Practices — from Pinterest’s UK Team appeared first on Tailwind Blog.

Tailwind vs. Hootsuite

Susan Moeller — Fri, 30 Aug 2024 15:02:42 +0000

Overview

Tailwindapp.com

Tailwind is a robust social media management tool tailored specifically for small businesses. It positions itself as “The Tool That Feels Like a Marketing Team,” leveraging advanced AI to simplify and accelerate marketing tasks. Tailwind offers a range of features designed to streamline content creation, scheduling, and distribution, making it an invaluable asset for small businesses looking to maximize their social media presence.

Hootsuite

Hootsuite is a well-established social media management platform catering to a wide range of businesses, from small enterprises to large corporations. It provides comprehensive tools for managing multiple social media accounts, scheduling posts, and analyzing performance metrics. Hootsuite is known for its versatility and extensive integrations with various social networks.

Features

Feature	Tailwind	Hootsuite
Content Creation	Advanced AI generates near-perfect, personalized copy—including blog posts, social posts, and product listings	Social post and ad copy creation
Marketing Plan	“Made For You” customizable marketing plan with 100’s of post ideas	General scheduling and content idea generator
Generative AI Tools	50+ specialized tools for ads, web copy, and more	Offers some AI functionality
Social Media Designs	Automatic, personalized designs with branding	Integration to 3rd party template supplier
Scheduling & Distribution	One integrated tool for Pinterest, Instagram and Facebook	Wide variety of social media tools
Optimal Post Times	Recommends a posting scheduled based on optimum engagement	Post time recommendations
User Voice & Tone Matching	Identifies your voice, tone and style, personalizes content to maintain brand consistency	Generic content templates and copy recommendations based on standard marketing formulas
Ease of Use	Stream-lined number of platforms creates user-friendly interface	More networks to manage creates more complex and less intuitive interface

Pricing

Pricing Plan	Tailwind	Hootsuite
Free Trial	Available	Available
Basic Plan	$14.99/month	$19/month
Pro Plan	$29.99/month	$99/month
Enterprise Options	Custom pricing	Custom pricing

Tailwind offers a more affordable entry-level plan compared to Hootsuite, providing significant value for small businesses.

User Experience

Tailwind

Tailwind’s user interface is designed with simplicity and efficiency in mind. Its intuitive design makes it easy for users to navigate and utilize the platform’s full capabilities without a steep learning curve. The integration of AI further enhances the user experience by automating complex tasks and providing personalized content suggestions.

Hootsuite

Hootsuite, while feature-rich, can be more challenging to navigate due to its complex interface. It offers extensive functionalities but requires a longer acclimatization period for new users. The platform’s design caters more to experienced social media managers who need advanced tools and analytics.

Customer Support

Tailwind

Tailwind offers a range of resources including live chat, email support, and a comprehensive knowledge base.

Hootsuite

Hootsuite offers email and chat-based support along with self-serve resources.

Pros and Cons

Tailwind

Pros:
- Advanced AI tools for content creation and scheduling
- Affordable pricing plans
- Personalized marketing plans and designs
- Streamlined user interface
- Tools most helpful to small businesses
Cons:
- Fewer social networks compared to Hootsuite
- Primarily focused on small business marketing needs

Hootsuite

Pros:
- Integrations with 8 social networks
- Comprehensive feature set for large businesses
- Advanced analytics and reporting tools
Cons:
- Higher cost for premium features
- Steeper learning curve

Conclusion

Tailwind stands out as the ideal choice for small businesses seeking an efficient, AI-powered social media management tool. With its affordable pricing, intuitive interface, and personalized marketing solutions, Tailwind simplifies the complexities of social media marketing, getting you 90% of the way to “done” in seconds instead of hours. For businesses looking for a tool that feels like a marketing team, Tailwind is the superior option, providing a comprehensive suite of features designed to enhance your ecommerce social media presence with minimal effort.

Choose Tailwind for:

An easy-to-use platform with powerful AI capabilities
Personalized marketing plans and content
Affordable and transparent pricing
Exceptional support tailored to small businesses

For those who require extensive integrations and advanced analytics, Hootsuite remains a viable option. However, for small businesses focused on maximizing efficiency and effectiveness, Tailwind offers unmatched value and performance.

The post Tailwind vs. Hootsuite appeared first on Tailwind Blog.

Tailwind vs. Later: A Comprehensive Comparison

Susan Moeller — Wed, 24 Jul 2024 08:23:10 +0000

Overview

Tailwind and Later are both powerful tools designed to enhance your social media marketing efforts. However, each tool offers unique features and strengths that cater to different needs. Tailwind, with its advanced AI-driven approach, feels like an entire marketing team at your disposal, offering a “Made For You” marketing plan that can get you 90% of the way to “done” in seconds. Later, on the other hand, focuses on visual scheduling and Instagram-centric features, making it popular among Instagram influencers and brands.

Features

Tailwind:

Advanced AI-Driven Marketing: Tailwind’s AI powers over 50 specialized tools for ads, web copy, and more, delivering near-perfect copy trained on best practices.
“Made For You” Marketing Plan: Provides hundreds of engaging post ideas and real-world examples, tailored to your brand.
“Made For You” Marketing Posts for ecommerce stores: Enter your URL, and Tailwind automatically creates social posts for you!
Personalized Social Media Designs: Automatically applies your branding to designs, ensuring a consistent look across platforms.
Integrated Scheduling: One tool to schedule and distribute marketing content across various networks.
Optimal Post Times: AI determines the best times to post for maximum engagement.
Extensive Customer Support: Offers comprehensive support options, including live chat and a detailed knowledge base.

Later:

Visual Content Calendar: Drag-and-drop interface to plan and schedule posts visually.
Instagram-Centric Features: Strong focus on Instagram, with tools like Instagram Stories scheduling, link in bio, and hashtag suggestions.
Visual Media Library: Organize and manage media assets in one place.
Basic Analytics: Provides basic performance metrics for posts.
Limited AI Features: Less focus on AI-driven content creation compared to Tailwind.

Pricing

Tailwind:

Free Plan: Access to everything in Tailwind w/ a limit on the number of posts allowed.
Pro Plan: Affordable pricing with more advanced features, including scheduling for carousels.
Advanced and Max Plans: Pricing scales for teams with additional needs or accounts to manage.
Value for Money: Tailwind offers robust features at a competitive price, making it a cost-effective solution for small businesses.

Later:

Free Plan: Limited to basic scheduling features.
Starter Plan: Monthly fee for additional features like Stories scheduling.
Growth Plan: Higher tier with more extensive features and analytics.
Pricing: Generally higher for advanced features compared to Tailwind.

User Experience

Tailwind:

Ease of Use: Intuitive interface designed for quick navigation.
Pinterest Powerhouse: Tools that make Pinning for business so much easier.
AI-Powered Efficiency: Speeds up content creation, getting you 90% of the way to “done” in seconds.
Made-for-you content: Posts generated from a single URL are a massive improvement over time consuming manual post creation.
Integrated Tools: All-in-one solution reduces the need for multiple tools, simplifying your workflow.

Later:

Visual Planning: Easy to use drag-and-drop calendar.
Instagram Focused: Optimized for visual content and Instagram scheduling.
Simplified Design: Clean interface but may require multiple tools for a complete marketing strategy.

Customer Support

Tailwind:

Comprehensive Support: Offers live chat, extensive knowledge base, and email support.
Personalized Assistance: Tailored support to help small businesses succeed.

Later:

Standard Support: Email support and help center.
Community Resources: Access to webinars and tutorials.

Pros and Cons

Tailwind:

Pros:
- Advanced AI-driven features with 50+ use cases
- Personalized marketing plans for multiple channels
- Great for people who use Pinterest in their marketing mix
- Integrated scheduling and distribution
- Made-for-you content for ecommerce is a tremendous advance in marketing tools
- Affordable pricing for small businesses
Cons:
- Made-for-you is currently limited to only ecommerce stores (additional options coming soon)

Later:

Pros:
- Strong visual content planning
- Great for Instagram-centric strategies
- Easy-to-use drag-and-drop interface
Cons:
- Limited AI capabilities
- Higher pricing for advanced features

User Interface and Experience

Tailwind offers a user-friendly interface with its smart scheduling features. The platform is easy to use — even for beginners. Nothing is simpler than entering a URL and getting social posts created automatically! Built in AI lets users tap into writing assistance for every facet of their marketing as they work.

Later’s interface is clean and simple, making it easy for users to navigate. The visual content calendar allows you to see your scheduled posts at a glance. The drag-and-drop functionality is intuitive and helps you save time.

Both Later and Tailwind focus on providing a smooth user experience. The ease of use and comprehensive features make them popular options for social media management.

Post Scheduling, Content Creation and Content Planning Capabilities

When it comes to managing your social media, both Later and Tailwind offer post scheduling and content planning tools. These features help you stay consistent and organized.

Tailwind supports content creation with built in AI, made-for-you posts, and Tailwind Create for additional design.

Later allows you to find, edit and optimize existing user generated content.

Scheduling Features Comparison

Tailwind focuses more on Pinterest and Instagram. It offers SmartSchedule, which suggests the best times to post based on when your audience is most active. Tailwind’s interface is also user-friendly, though it is designed specifically for its supported platforms.

Later offers a simple drag-and-drop interface for scheduling your posts. You can visually plan your feed and ensure your Instagram looks its best. You can also use the auto-schedule feature to find the best times to post, saving you time and effort.

Content Creation Features

Tailwind has a range of tools to help you with content creation. Our proprietary AI will help you create pin descriptions, titles, Instagram captions and even whole blog posts!

Later is focused on recycling existing content. It allows you to search, edit and personalize existing UGCs, which makes the idea generation easier.

Content Calendar Integration

Tailwind includes a content calendar, with a focus on Pinterest boards and Instagram feed planning and cross-posting to Facebook. You can batch schedule Pins and posts, making the planning process smoother. Tailwind’s calendar helps you keep track of all your scheduled content efficiently.

Later provides a comprehensive content calendar that lets you see all your scheduled posts at a glance. You can easily rearrange posts and get a clear view of your planned content. This integration helps in maintaining a consistent posting schedule.

Planning and Consistency

Tailwind‘s planning tools, combined with the scheduling features, help you maintain consistency across your social media profiles.

Most importantly, Tailwind has Co-Pilot, which feels like having your own content marketing team! Co-Pilot will create a whole marketing plan for you. Detailed, easy-to-follow, with the goal of maximizing your ROI.

Using Later for content planning is straightforward. You can upload your media in bulk, store it in a media library, and plan out weeks or months of content in advance. This helps you stay consistent and ensures that you have a steady flow of posts.

Analytics and Performance Insights

Effective use of analytics and performance insights is crucial to measure your content’s engagement and optimize it for growth. A clear understanding of the data can lead to better results.

Engagement Metrics and Reporting

Engagement metrics provide insight into how your audience interacts with your content.

Tailwind focuses on tracking repins, saves, and Pins for content on Pinterest. The reporting tools allow you to measure the performance of your Pins to see what works best. Both platforms help you monitor key metrics and understand engagement better. Insights are also available for Instagram.

Later offers detailed reporting on likes, comments, and shares. You can see which posts drive the most interaction and adjust your strategy accordingly.

Content Optimization Analysis

Tailwind provides recommendations on the optimal number of Pins per day and the best times to Pin. Using these features can help you increase visibility and engagement, leading to higher growth.

Later uses insights from user engagement to suggest the best times to post. This ensures your content reaches the most users.

AI Tools

Content Ghostwriter will help you generate ideas and write whole posts, while Content Copilot will allow you to create and schedule a whole content marketing plan! Both available on Tailwind.

Conclusion

For small businesses looking for a robust, AI-driven marketing tool that offers personalized plans, automatic designs, efficiency from a well-trained AI system, and integrated scheduling, Tailwind is the superior choice. Its advanced features, cost-effectiveness, and excellent customer support make it an ideal solution for those seeking to streamline their marketing efforts and achieve professional results.

While Later excels in visual planning and Instagram-centric features, it falls short in providing the comprehensive, AI-powered tools and support that Tailwind offers. Choose Tailwind for a marketing experience that feels like having an entire team at your fingertips.

The post Tailwind vs. Later: A Comprehensive Comparison appeared first on Tailwind Blog.

5 Reasons Why Small Businesses and E-commerce Store Owners are Loving Tailwind

Susan Moeller — Wed, 31 Jan 2024 20:42:08 +0000

Running a small business or an e-commerce store can be overwhelming, especially when marketing feels like a complex puzzle. That’s where Tailwind steps in to change the game.

We wrote this post using survey responses from people who signed up for Tailwind recently. It’s not just our perspective; it’s based on comments from people like you. They’ve faced the challenges of owning a business and found Tailwind to be a real help. Their input shaped the article.

Here are the top 5 reasons why small businesses and e-commerce store owners are turning to Tailwind for their marketing needs.

1. Simplicity is Key

In the fast-paced world of small business, there’s no room for complicated tools. That’s why Tailwind’s intuitive and user-friendly interface is a breath of fresh air. It’s designed for ease, making your marketing tasks as simple as checking your daily emails.

For example, survey responders said, “It’s easy to use,” “User friendly,” “Easy to navigate,” and “Intuitive.”

2. Time-Saver Alert!

Tailwind acts like a personal marketing assistant, saving you precious time. With features that allow for quick scheduling and batch content creation, it helps you efficiently manage your social media without the usual stress.

For example, people said things like this: “Literally saves me SO much time,” “Time saving with pins design and schedule,” and “Saving time when you schedule ahead” highlight this theme.

3. Smart AI, Smarter Marketing

Not everyone is a marketing expert, and Tailwind gets that. The AI and automation tools — especially the popular Ghostwriter — are there to elevate your marketing content. These features ensure your business stands out, all with minimal effort on your part.

“LOVE the AI feature! So creative!” and “The ghostwriter is the BEST!!!” illustrate this sentiment.

4. Marketing on Autopilot

As a small business owner, you’re used to juggling multiple tasks. Tailwind’s tools streamline your marketing across various platforms, effectively giving you a marketing team’s support without the cost.

For instance, people said that Tailwind is “a great way to get my product noticed” and “Makes posting to multiple places extremely easy” reflect this theme.

5. We’ve Got Your Back

Finally, at Tailwind, we provide a great service, and we’re building a great community. With our supportive team and a network of fellow business owners, you’re not just using a tool — you’re joining a supportive group committed to growth and success.

Comments about helpful customer service representatives and the usefulness of community features like “Kevin helped me!” and “Love the community within Tailwind” indicate satisfaction in this area.

To summarize, Tailwind is here to make your marketing simpler, smarter, and more effective. Join us and experience the difference it can make in growing your business.

The post 5 Reasons Why Small Businesses and E-commerce Store Owners are Loving Tailwind appeared first on Tailwind Blog.

Mastering Inventory Management as an Etsy Seller

Susan Moeller — Wed, 25 Oct 2023 13:19:21 +0000

Whether you’re just starting or are a seasoned Etsy pro, managing inventory is a must. Efficiently handling your stock streamlines operations AND directly boosts your Etsy seller profit.

Not sure what kind of inventory management system you need? Worry not! We’re diving into the nitty-gritty of Etsy inventory management.

Understanding Etsy’s Inventory System

Etsy provides a range of tools and features to help sellers manage inventory.

Inventory Features on the Etsy Listings Page

Quantity: When creating or editing a listing, sellers specify the quantity of the item available. When an item is sold, Etsy automatically adjusts this quantity.
Variations: Sellers can add variations (like size or color) to a listing. Each variation can have its own quantity, so sellers can specify inventory levels for each specific variant of a product.
Renewal Options: Listings on Etsy expire after four months. Sellers can choose to manually renew these listings or set them to auto-renew.

Inventory Features in the Etsy Shop Manager

Orders & Shipping: This section allows sellers to view their open orders. Knowing what’s been ordered helps in forecasting inventory needs and deciding on restocking.
Stats: The stats section provides insights into shop performance, including best-selling items. This can inform inventory decisions based on demand patterns.
Bulk Editing: Sellers with numerous listings can use this tool to edit multiple listings simultaneously, making it easier to update inventory quantities in bulk.

Inventory Features in the Etsy Seller App

The mobile app allows sellers to update quantities, view orders, and manage their listings from their smartphones — great if you are on the move or at craft fairs.

Don’t Forget Those Etsy Conversations

Sometimes customers communicate directly with Etsy sellers about custom orders. Sellers can adjust inventory levels or create custom listings, ensuring that the inventory data remains accurate.

Integrated Third-party Tools

While not directly a part of Etsy’s core platform, Etsy allows for integration with several third-party inventory and shop management tools. These tools — such as Craftybase, Stitch Labs, and others — can offer more advanced inventory tracking, forecasting, and analysis tailored for Etsy sellers.

Download Data

Sellers can download order data from Etsy. This feature can be useful for those who want to integrate their Etsy sales information into external inventory management systems or tools.

The Golden Rule for Etsy Sellers

Getting your listing created is just the beginning. As your products get sold, remember to:

Regularly update the inventory quantity.
Utilize Etsy’s product variations if you have multiple colors or sizes. This helps track individual stock levels.

Best Practices for Inventory Management on Etsy

Here are some best practices to help prevent stockouts and overstock situations as well as free up your time and energy for other business tasks:

Regular Audits: Dedicate time — perhaps monthly — to match your physical stock to Etsy listings. Use tools like a barcode scanner or even a simple spreadsheet to assist.

Manual Updates: Ensure your online store reflects real-time availability by adjusting your inventory based on sales that happen outside of Etsy’s automated tracking.

Lead Times and Made-to-Order: Ensure customer expectations are set correctly by clearly communicating how long it takes to craft or ship an item. If you have an unexpected delay, like a shipment of beads running late, promptly update your listing’s lead time.

Supply Management: Keep the right amount of materials or products on hand so that you have enough stock to meet demand without over-purchasing.

Consider a list or spreadsheet of raw materials. Regularly check against it and reorder supplies before they run low. Consider setting calendar alerts for when stock reaches a specific threshold.

Advanced Tips for Etsy Inventory Management

How do you know if you’re ready to move to more complex inventory management?

Here are some signals to look for:

Increasing Sales Volume: As sales grow, manually tracking each item becomes more time-consuming and error-prone. A substantial increase in orders might signal the need for automated inventory management.
Multichannel Selling: If a seller starts to list products on other platforms besides Etsy — such as Amazon Handmade, eBay, or their own website — synchronized inventory management becomes crucial.
Growing Product Range: An expanding product line with varied stock levels, colors, sizes, and materials can quickly become challenging to manage manually.
Frequent Stock Issues: Regular occurrences of stockouts (running out of items) or overstock (having too much inventory) are clear signs that a more robust system is needed.
Time Constraints: If a seller finds they’re spending an inordinate amount of time on inventory management as opposed to other vital tasks like product creation, marketing, or customer service, it’s time for an upgrade.
Complex Supply Chain: Sellers who source materials from multiple suppliers, especially from different countries, might benefit from advanced tools that can track shipments, lead times, and reorder points.
Custom Orders: An increase in custom or bespoke orders, which might have unique inventory needs and tracking challenges, can signal the need for a more sophisticated system.
Human Errors: Frequent mistakes such as shipping wrong products, miscounting stock, or missing order deadlines indicate that manual processes are becoming untenable.
Seasonal Demand Fluctuations: If an Etsy seller experiences significant sales fluctuations during holiday seasons or specific times of the year, predictive inventory tools can help forecast and manage stock effectively.
Desire for Analytics: As businesses grow, understanding sales patterns, best-selling items, and inventory turnover rates becomes vital. Advanced inventory tools often come with analytics capabilities that provide valuable insights.
Inventory Storage Issues: If storage becomes cluttered or unorganized, and items are hard to locate, an inventory management tool with location tracking can be invaluable.

Recognizing even a few of these issues should prompt an Etsy seller to evaluate their current inventory management processes and consider adopting more advanced tools to keep their business running efficiently and profitably.

Storage and Organization for Inventory Management

A tidy workspace is a happy workspace, and nowhere is this truer than in the world of inventory management.

Organization IS an Inventory Management System

At the heart of effective inventory management lies a well-organized storage system. An organized workspace doesn’t just look good — it drives efficiency.

When every product or material has its designated place, processing orders becomes a swift task. This means customers get their items faster, leading to greater satisfaction.

On the flip side, a disorganized space can lead to inaccuracies. It’s easy to miscount or entirely overlook stock in a cluttered area. You might mistakenly think you’ve run out of a product, missing potential sales, only to discover a stash hidden away later.

Organization Protects Valuable Stock

But it’s not just about sales; it’s about preserving the quality of your stock. Products stored haphazardly can easily get damaged, crushed, or stained. Proper organization ensures that everything is protected, reducing the chances of accidental damage and the associated financial losses.

There’s also a psychological aspect to consider. A tidy, organized space reduces stress and fosters mental clarity, making the inventory process more enjoyable and efficient.

Organization Makes Product Gaps Easy to Spot

When your inventory is organized, it’s easier to monitor product movement. You can quickly identify which items are moving quickly and which are gathering dust.

Such insights are invaluable for making decisions about restocking, running promotions, or even discontinuing certain products.

An organized inventory system can lead to significant cost savings. While there might be an initial investment in storage solutions, the reduction in lost or damaged items and the boost in sales from efficient operations can offer a healthy return on that investment.

Tackling Common Inventory Challenges

Every Etsy seller, regardless of their size or niche, will face inventory challenges from time to time. These challenges, if not addressed promptly and effectively, can disrupt your business flow and impact profitability.

Whether it’s managing returns, deciding what to do with discontinued items, or staying ahead of market trends, the key is to be proactive rather than reactive.

Here are a few tips for common challenges:

Managing Returns and Exchanges

Set a clear policy. When items return, immediately adjust your inventory count and inspect the product for quality control.
Pro Tip: See our BONUS sample return policies below.

Managing Discontinued Items

Run special promotions to clear out old stock. Bundling them with more popular items can also move them faster.

Trend Forecasting

Stay active in Etsy forums, craft communities, and keep an eye on popular culture. Adjust inventory based on anticipated demands. Pinterest Predicts is a great resource for upcoming trends.

Inventory management might be behind-the-scenes work, but its impact is front and center. Organize, update, and stay proactive. Here’s to fewer stock headaches and more successful sales!

Bonus! Etsy Inventory Management Sample Return Policies:

Sample Return Policy 1: Standard Returns for Handmade Items

We want you to absolutely love your purchase! If you’re not completely satisfied, here’s what you need to know:

Returns: Items can be returned within 14 days of receipt. Please contact us within 7 days of receiving the item to initiate the return process.
Condition: Returned items must be in their original, unused condition and in their original packaging.
Refunds: Once we receive and inspect the item, we’ll process your refund. Please allow up to 10 days for the refund to appear in your account.
Shipping: Return shipping costs are the responsibility of the buyer. We recommend using a trackable shipping service.
Exceptions: Custom or personalized orders and items on sale cannot be returned, unless they arrive damaged or defective.

Sample Return Policy 2: No-Returns for Unique Art Items

Each piece in our shop is a unique work of art, and we want it to find its forever home. Please read our return policy carefully before making a purchase.

No Returns or Exchanges: All sales are final.
Damaged Items: If your item arrives damaged, please contact us within 48 hours with photos of the damage. We’ll work with you to find a satisfactory solution, which might include a refund, exchange, or repair.
Lost Packages: If your package goes missing and isn’t delivered, reach out, and we’ll help you track it down. If it’s deemed lost by the carrier, we’ll discuss the next steps with you.

Sample Return Policy 3: Flexible Returns for Craft Supplies

We understand that sometimes you might buy more than you need or change your mind. Here’s our return policy to make your shopping experience smooth:

Returns: We accept returns within 30 days of purchase. Just reach out to us to start the process.
Condition: Items should be returned in new, unopened condition. Any item not in its original condition or that’s damaged for reasons not due to our error cannot be returned.
Refunds: After inspecting your return, we’ll process your refund. It can take up to 10 days for the refund to reflect in your bank statement.
Shipping: We’ll cover the return shipping costs if the return is a result of our error (e.g., you received an incorrect or defective item). Otherwise, shipping costs are non-refundable, and you’ll be responsible for return shipping.
Exchanges: We’re happy to exchange items if you need a different size or color, subject to stock availability.

Remember, these are sample policies. Depending on the specifics of the seller’s products, location, and personal preferences, adjustments might be necessary. It’s essential to be clear, concise, and fair to ensure customer trust and satisfaction.

The post Mastering Inventory Management as an Etsy Seller appeared first on Tailwind Blog.

Creating Winning TikTok Hooks: 5 Things You Must Know w/ Tips & Examples

Susan Moeller — Fri, 13 Oct 2023 14:28:21 +0000

Are you ready to take your TikTok game to the next level?

Harness the power of captivating TikTok hooks to grab your audience’s attention and skyrocket your engagement! In this blog post, we’ll explore the importance of creating irresistible TikTok hooks, share five winning examples, and provide strategies and tips to craft the perfect hook that resonates with your target audience.

So buckle up and let’s dive into the world of TikTok hooks!

Key Takeaways

Unlock the power of TikTok & create irresistible content with exciting hooks!
Leverage trends, challenges and FOMO to capture viewers’ attention within seconds.
Research your audience, experiment & optimize for maximum engagement — success awaits you on TikTok!

Understanding TikTok Hooks: Grabbing Attention Without Spilling the Beans

TikTok hooks are like the secret sauce that makes your content irresistible!

A hook is the exciting opening statement or element of a video that captivates the viewer’s attention and persuades them to watch the entire video.

Given the enormous amount of content on TikTok, having a compelling hook that grabs users’ attention and halts their scrolling is key. In this context, exploring various TikTok hook ideas can be a game-changer for your content strategy.

Here are some effective hooks that can set your content apart from the typical TikTok marketing and elevate your TikTok ad creative, making your social media marketing campaigns more successful:

Offering solutions to problems
Leveraging the fear of missing out (FOMO)
Creating curiosity with a teaser
Using humor or surprise
Tapping into emotions
Providing valuable tips or advice

By incorporating these hooks into your TikTok videos, you can increase engagement and attract more viewers.

Wondering how to create memorable hooks? We’ll delve into the critical components of a successful hook and its influence on the virality of TikTok videos.

Key Elements of an Effective Hook

An impactful hook starts with a strong opening statement that instantly captures the viewer’s attention.

For example, you could use the “I’ve got a secret” hook, which piques the audience’s interest and gets them excited to watch the video.

Another effective approach is using a list as a hook. By providing your target audience with numbered ideas, solutions, or products, you create a curiosity hook that keeps viewers engaged and excited.

An example of a list hook is “exciting Amazon products users can sell.”

A compelling value proposition is another key element of an effective hook. By clearly showcasing the benefits and value your video offers, you give the viewer a reason to stick around and watch the entire video.

Whether you’re sharing a life-changing fitness transformation or revealing a time-saving cooking hack, make sure your value proposition resonates with your target audience.

Finally, the cherry on top of a powerful hook is an engaging call to action. Encourage your viewers to interact with your content — whether it’s by liking, commenting, or sharing your video.

A well-crafted call to action will not only increase engagement but also make it difficult for viewers to scroll past your video without interacting.

The Role of Hooks in Viral TikTok Videos

Hooks significantly contribute to the virality of TikTok videos by piquing viewers’ interest and motivating them to watch the video in its entirety.

Successful hooks in viral TikTok videos include:

Starting with an issue or problem
Asking a question about an issue
Making a list
Featuring a unique or interesting fact
Using on-screen text to grab attention
Using catchy phrases or slogans

The start of the video is critical in impacting the virality of a TikTok video. To maximize your chances of going viral, aim to capture the viewer’s attention within the first few seconds with an intriguing opening.

Most viral videos on TikTok tend to be under 45 seconds, so keeping your content snappy and engaging is key to capturing and maintaining your audience’s attention.

Crafting the Perfect Hook: Strategies & Tips

Eager to create the ultimate TikTok hook? We’ll divulge a few strategies and pointers that can assist you in crafting hooks that strike a chord with your target audience.

These strategies include researching your audience, leveraging trends and challenges, and experimenting with different approaches.

By applying these suggestions, you’ll be on the right track to produce TikTok content that mesmerizes and involves your viewers.

Researching Your Audience

Understanding your target audience is the foundation of creating captivating hooks. By researching your audience and getting to know their preferences and interests, you can create hooks that resonate with them and encourage them to engage with your content.

One way to research your audience is to stay updated on trends and challenges popular among your target audience. This will help you create hooks that tap into current interests and spark curiosity, effectively capturing your audience’s attention.

Another fruitful strategy for understanding your audience on a social media platform like TikTok involves collaborating with creators, who possess a profound knowledge of the platform and its audience. Collaborating with creators can provide valuable insights into developing content ideas and incorporating sound to create effective hooks that make viewers stop scrolling and engage with your content.

Leveraging Trends and Challenges

Incorporating trending topics and challenges into your hooks can boost the likelihood of your content going viral. To leverage trends and challenges, research what is popular on the platform, create content around challenges, and use trending sounds. Staying up-to-date with the latest trends and incorporating them into your hooks can help you create TikTok content that stands out and captures your audience’s attention.

Keep in mind, trends and challenges may differ across content niches, so it’s imperative to concentrate on what’s pertinent to your target audience. By keeping your finger on the pulse of what’s popular within your niche, you’ll be better equipped to create hooks that resonate with your audience and drive engagement.

Experimentation and Iteration

Feel free to try out various hook ideas and modify them based on the engagement and feedback from your audience.

Trying out various hook styles, video lengths, and formats can help you find the perfect combination that captivates your audience and keeps them engaged. Remember, what works for one TikTok creator may not work for another, so it’s essential to find your unique hook style that resonates with your audience.

To iterate your hooks based on audience feedback, follow these steps:

Pay close attention to the comments and engagement metrics on your videos.
Analyze the data and identify areas for improvement.
Make adjustments to your hooks.
Continue to test and iterate until you find the perfect hook that captures your audience’s attention and drives engagement.

PRO TIP:
You can see account level metrics on a TikTok business account by clicking into the Business Suite and selecting Analytics. You can see metrics from individual videos by clicking on the More Insights button at the bottom of your video:

Five Winning TikTok Hook Examples

Now that you’re armed with strategies and tips for creating an impeccable TikTok hook, we’ll examine five successful hook examples that have demonstrated their effectiveness in grabbing viewers’ attention and fostering engagement. These examples include:

“This changed my life!”
“You won’t believe what happened next!”
“The ultimate hack for [topic]”
“Why everyone is talking about [topic]”
“Top 5 secrets to [topic]”

Let’s explore each of these winning hooks in more detail.

Example 1: “This changed my life!”

“This changed my life!” is a powerful hook that creates curiosity and encourages viewers to watch the entire video to discover what has transformed someone’s life. This hook is particularly effective in the fitness and wellness niche, where personal transformation stories can captivate viewers and inspire them to embark on their self-improvement journey. Using this hook is a great way to engage your audience.

When using this hook, make sure to deliver on the promise by sharing a genuinely life-changing experience or valuable information that can have a significant impact on the viewer’s life. The more authentic and impactful your story, the more likely your audience will engage with your content and share it with others.

Example 2: “You won’t believe what happened next!”

“You won’t believe what happened next!” is a suspenseful hook that keeps the audience engaged by building anticipation and making them eager to find out what happens next. This hook works particularly well when there is a surprising or unexpected twist at the end of the video, ensuring that viewers stay engaged until the very end. So, keep watching to discover the thrilling conclusion.

To use this hook effectively, start your video with it to capture the audience’s attention instantly. Then, make sure to deliver something unexpected and shocking in the video to keep viewers hooked. By creating a sense of curiosity and intrigue, “You won’t believe what happened next!” can effectively increase engagement and encourage viewers to watch your entire video.

Example 3: “The ultimate hack for ___”

“The ultimate hack for __” is a hook that promises valuable information and attracts viewers who are seeking solutions to specific problems or challenges. By offering an exclusive insight or tip, you can entice viewers to watch your video and learn something new.

When using this hook, make sure to deliver on your promise by providing valuable and actionable advice that viewers can apply in their lives.

The more practical and effective your solution, the more likely your audience will appreciate and engage with your content. Additionally, consider tailoring the hook to the specific interests and trends within your niche to make it even more appealing to your target audience.

Example 4: “Why everyone is talking about ___”

“Why everyone is talking about __” is a hook that taps into the fear of missing out (FOMO) and encourages viewers to learn more about a specific topic or trend on social media. By suggesting that others are already engaging in the conversation, you create a sense of urgency and curiosity in your audience, making them eager to join in and stay informed.

To make this hook work for different content niches, focus on the popular trends, topics, or aspects within that niche. For example, in the beauty niche the hook could be, “Why everyone is talking about the latest skincare routine.” In the fitness niche it could be “Why everyone is talking about this new workout challenge.”

By customizing the hook to the specific interests and trends within each niche, you can grab the target audience’s attention and get engagement on TikTok.

Example 5: “Top 5 secrets to ___”

“Top 5 secrets to __” is a hook that offers exclusive insights and appeals to viewers’ desire for knowledge. By presenting a list of secrets, you create a sense of exclusivity and intrigue, making viewers eager to discover the hidden information you have to offer.

When using this hook, be sure to provide genuinely valuable and insightful secrets that can benefit your viewers. Additionally, consider the interests and trends within your niche when selecting the secrets to share.

By offering exclusive and valuable information, “Top 5 secrets to __” can effectively capture your audience’s attention and encourage them to engage with your content.

Adapting Hooks for Different Content Niches

Now that you’ve mastered the skill of creating intriguing hooks, it’s important to tailor your hooks to various content niches to guarantee they click with your target audience. By tailoring your hooks to the specific interests and trends within each niche, you can create content that captures your audience’s attention and drives engagement.

Let’s explore how to adapt hooks for various content niches, including fitness and wellness, beauty and fashion, travel and adventure, personal finance and investing, and food and cooking.

Fitness and Wellness

In the fitness and wellness niche, focusing on personal transformation stories and practical tips can make your hooks more engaging and relatable to your audience. Share your personal journey or the inspiring stories of others to spark motivation and inspire viewers to embark on their self-improvement journey.

Additionally, provide practical tips and hacks for healthy living that viewers can easily incorporate into their daily routines. By offering valuable insights and solutions to common challenges, you can create hooks that resonate with your audience and encourage them to engage with your fitness and wellness content.

Beauty and Fashion

For the beauty and fashion niche, effective ways to create hooks that capture your audience’s attention include:

Highlighting unique product features
Showcasing the latest trends
Sharing the latest fashion trends
Revealing the secrets behind your favorite beauty products

These strategies can help you grab your audience’s attention, get more views, and pique your viewers’ curiosity.

In addition to showcasing trends and product features, consider offering valuable tips and advice related to beauty and fashion, as well as social media tips. By providing useful information and insights, you can create hooks that appeal to your audience’s interests and encourage them to engage with your content.

Travel and Adventure

In the travel and adventure niche, sharing exciting experiences and hidden gems can make your hooks more captivating and engaging. Highlight the unique aspects of your travel adventures — such as breathtaking locations, thrilling activities, or unforgettable experiences — to capture your audience’s attention and inspire their wanderlust.

Don’t forget to share practical travel tips and guides to help your audience plan their own adventures. By offering valuable information and insights, you can create hooks that resonate with your audience and drive engagement in the travel and adventure niche.

Personal Finance and Investing

When creating hooks for the personal finance and investing niche, offering valuable advice and debunking common myths can help you capture your audience’s attention and establish credibility. Share practical tips and insights on budgeting, saving, and investing to help your viewers achieve their financial goals.

In addition to providing valuable advice, consider addressing common misconceptions or debunking myths about personal finance and investing. By offering accurate and reliable information, you can establish yourself as a trusted source of knowledge and create hooks that appeal to your audience’s desire for financial success.

Food and Cooking

For the food and cooking niche, here are some tips to make your hooks irresistible to your audience:

Share mouth-watering recipes
Provide time-saving hacks
Showcase your culinary creations
Provide step-by-step instructions to help your viewers recreate your delicious dishes at home

In addition to sharing recipes, offer time-saving hacks and tips to make cooking more enjoyable and efficient for your viewers. By providing valuable insights and practical solutions, you can create hooks that resonate with your audience and encourage them to engage with your food and cooking content.

Optimizing Your Hooks for Maximum Engagement

Having mastered the craft of creating engaging hooks for different content niches, it’s now time to fine-tune your hooks to maximize engagement. By paying attention to video length and format, timing and scheduling, and analyzing hook performance, you can ensure that your hooks capture your audience’s attention and drive engagement.

Let’s explore each of these factors in more detail.

Video Length and Format

When it comes to TikTok, shorter is often better. Keep your videos short and engaging with a recommended length of 9-15 seconds for maximum impact. This length is ideal for capturing and maintaining your audience’s attention, as the typical attention span of most people is less than nine seconds.

In addition to video length, consider the format of your video content. Vertical videos optimized for smartphones are ideal for TikTok, as they take up the entire screen and provide an immersive viewing experience for your audience. By creating content that is visually appealing and easy to consume on a mobile device, you can improve engagement and increase the chances of your videos going viral.

Timing and Scheduling

Posting your videos at optimal times when your target audience is most active on TikTok can significantly impact engagement. To determine the best times to post, analyze your TikTok analytics to identify when your audience is online and engaging with your content. By scheduling your videos to go live during these peak hours, you can maximize your chances of capturing and maintaining your audience’s attention.

In addition to timing, consider the frequency of your posts. Consistently posting content not only keeps your audience engaged but also signals to TikTok’s algorithm that you are a reliable content creator, increasing the chances of your videos being recommended to new viewers.

Analyzing Hook Performance

Finally, employ TikTok analytics to monitor your hooks’ performance and make improvements to your content based on data. By monitoring key metrics such as:

views
likes
comments
shares

You can determine which hooks are resonating with your audience and which ones need to be optimized.

Based on these insights, make necessary adjustments to your hooks and continue to test and iterate until you find the perfect combination of elements that capture your audience’s attention and drive engagement. By making data-driven improvements to your hooks, you can increase the visibility and success of your TikTok content.

Summary

In conclusion, crafting captivating TikTok hooks is an essential skill for capturing your audience’s attention and driving engagement on the platform. By understanding the importance of hooks, learning strategies and tips for crafting the perfect hook, and optimizing your hooks for maximum engagement, you can create content that stands out and resonates with your target audience. So, what are you waiting for? Start creating irresistible hooks and watch your TikTok engagement soar!

Frequently Asked Questions

What is a good hook on TikTok?

Catch your viewer’s attention with an engaging transition or visual, and clearly communicate why they should watch your content. From problem-solving to solutions, TikTok has you covered!

What is a good hook for social media?

Ready to captivate your followers? Start with a question, joke, fun fact, attention-grabbing word or expression, or a quote, and watch their interest skyrocket! Why not try, “Can you travel the world with no money?” for your next post.

What is a good hook for Instagram?

Are you looking for creative and effective Instagram Reel Hook ideas? Discover 18 of them, from “Watch until the end!” to “Don’t start your day without…” and get ready to maximize engagement on your account!

What is a viral hook?

A viral hook is what your brand is remembered for and shared among others. It needs to be catchy and memorable in order to become viral. Your hook should be expressed through every element of your online marketing campaigns.

What role do hooks play in making TikTok videos go viral?

Hooks draw viewers in, sparking their curiosity and encouraging them to watch the whole video, making it more likely to go viral.

The post Creating Winning TikTok Hooks: 5 Things You Must Know w/ Tips & Examples appeared first on Tailwind Blog.

TikTok Spark Ads: Getting Started Guide

Susan Moeller — Fri, 18 Aug 2023 19:28:34 +0000

Digital advertising is a dynamic realm, ever-evolving and bursting with new possibilities. We see this in the development of TikTok, for example. In recent times, TikTok hasn’t just been the hub for dance-offs and quirky trends. Now, with the introduction of TikTok Spark Ads, the platform has upped its advertising game.

Understanding TikTok Spark Ads

So, what is a TikTok Spark Ad? At its core, a Spark Ad is a native TikTok video that’s been repurposed as an ad creative. What’s unique is that brands can seamlessly integrate Spark Ads into their campaigns after getting permission from the creator via a simple Spark Ad code.

Consider TikTok Spark Ads as a symbiotic relationship between a creator’s original, unfiltered content and the strategy of a meticulously planned ad campaign.

How Spark Ads Compare To Traditional TikTok Ads

Before diving deeper into Spark Ads, let’s highlight their distinction from regular TikTok ads. Traditional TikTok ads, while being aesthetically pleasing and often brand-heavy, sometimes lack the authentic touch that users gravitate towards. And the burden is on the brand to create them.

Spark Ads address this gap. They champion authenticity by spotlighting content that’s already gaining traction on TikTok. This means brands don’t need to reinvent the wheel; they can leverage what’s already trending, optimize it, and reintroduce it to a broader audience.

At Tailwind, if we see a TikTok about our product that we like, we reach out immediately to ask the creator if we can pull it into our ads account via a Spark Post.

A Deep Dive into Native Spark Ads for Brands

Beyond merely amplifying creators’ videos, Spark Ads present brands with an unprecedented opportunity to narrate their brand stories with flair.

Choosing the Spark Ads for your TikTok ads strategy promises a ton of benefits, including:

Richer Narratives: Because Spark Ads are created from user generated content, brands can tell their story from more angles with richer and more relatable narratives.
Social Proof: It’s one thing to say your product is easy to use. It’s another (BETTER) thing to promote a TikTok from someone else who says they saved four hours using your tool.
Deeper Engagement: Because they started as organic posts, these ads tend to appeal more to the audience and draw them in to comment & like the post. For example, in a recent campaign targeting traffic, the ads we created for ourselves got a CTR of less than 1%. Our Spark Post ad creatives gained CTR’s of 1.14% – 3.18%.
Community Interaction: Unlike traditional ads, these posts reflect community interactions — comments, likes, shares — thus making them more relatable and appealing.
Time savings: For small teams like ours, having a supply of TikToks that we can pull into ads campaigns is a lifesaver. It takes a couple of minutes to ask for a Spark Code. Making a TikTok ad consumes much more time!

An Affiliate Marketing Powerhouse

Read on for more about using Spark Post ads in your affiliate program.

Tailwind, like many forward-thinking brands, has recognized the potential of Spark Ads. We regularly include them in our advertising strategy. Here’s how we work with our affiliates to get new ad creative:

We incentivize affiliates to create TikToks about Tailwind.
We collect and review the videos for FTC compliance, accuracy and alignment with our brand.
Code Generation: Once approved, affiliates produce a Spark Code and send it to us.
We set up the campaign with our objectives, targeting, and budget, then drop in the code into the ads manager interface to supply the new ad creative.
With objectives, targeting, and budget set, TikTok then broadcasts the affiliate content from our Tailwind ads account.

Here’s a picture of the ad creative section in TikTok ads. You can see the list of affiliate TikTok’ers who have authorized Tailwind to use their content.

“Back in the day, we thought neon windbreakers were the future. Today, it’s all about TikTok’s Spark Ads. They’re the digital windbreakers of advertising—bold, unique, and impossible to ignore!” Brian Gladu, Product marketing at Tailwind.

TikTok can also advertise a brand’s own content using a Spark post. This allows the post to be distributed more widely without losing the organic likes and comments it has already gotten. Organic posts also have differences in some features — like caption lengths. Promoting through Spark Ads eliminates the need to change the TikTok video to fit the ads platform.

PRO TIP:

Before asking affiliates for new TikTok videos that you can use as Spark Post Ads, decide what your approval criteria will be. Clearly communicate the non-negotiables in your ask to affiliates.

How to Create a TikTok Spark Code. 6 Simple Steps:

The world of TikTok Spark Ads not only benefits brands. It also creates a great opportunity.

Here’s how to create Spark Code if you’re a creator looking to try this new type of brand partnership:

Select Your Video: Navigate to the desired video on your TikTok profile.
More Options: Click on the ••• icon near the “comment” button.
Ad Settings: Choose the “Ad settings” option.
Activation: Toggle the Ad authorization to “On” and accept the given terms.
Code Generation: Click “Generate code” to produce your unique Spark ad code.
Partnership: Distribute this code to collaborating brands for promotional use.

(A gracious nod to thesocialsavannah.com for the walkthrough of this procedure!)

If you need a little help coming up with TikTok content, Check out Tailwind Ghostwriter. You can use it for TikTok video descriptions or to create a short video script you can use on TikTok.

Try Tailwind for free !
No credit card required.

Spark Post Ads: Creator Benefits

Now, let’s delve into the benefits Spark Ads bring to creators:

Monetization Opportunities: Creators can get paid for their content with Spark Ads. Brands (like Tailwind) are willing to pay creators for the right to use their organic, high-engaging videos as ads.
Wider Reach and Exposure: When a brand chooses a creator’s content for a Spark Ad, that content gets exposed to a broader audience, expanding the creator’s reach and potentially increasing their follower count.
Authentic Engagement: Spark Ads maintain the original content’s authenticity. For creators, this means that their original message remains unaltered, and they can engage genuinely with a broader audience.
Professional Portfolio Expansion: Being chosen by brands for Spark Ads can be a testament to a creator’s quality of content. It can serve as a significant boost to their professional portfolio, showcasing their work’s appeal to both audiences and brands alike.
Long-Term Collaborations: Successful Spark Ads can lead to longer-term collaborations between brands and creators. If a creator’s content resonates well as a Spark Ad, brands may approach them for more direct, customized content collaborations.
Community Building: The interactions (likes, comments, shares) that these ads gather can help creators in strengthening their community. It’s an endorsement of their content’s value, making followers feel more connected to the creator and their narrative.

“Spark ads are an amazing way to get new eyeballs on your content, and repurposing these short form videos helps to make marketing easy, says Jen Vazquez CEO of the Jen Vazquez Media. I love how easy it is to create content about Tailwind and share a simple link with them as a creator.”

The magic of Spark Ads on TikTok happens when brands and creators sync up.

In conclusion, realness is the name of the game, and Spark Ads are leading the parade. They’re not just the flavor of the month in digital advertising. They’re setting the pace by bringing more voices and viewpoints to the advertising table for brands who want to tell the story of their product with authentic, multi-faceted content.

The post TikTok Spark Ads: Getting Started Guide appeared first on Tailwind Blog.

Ecommerce Transformation: A Case Study on Tailwind Ads’ 525% Traffic Growth Success for Home Stitchery Decor

Susan Moeller — Tue, 23 May 2023 15:53:00 +0000

Home Stitchery Decor is a Calgary, Alberta-based business that specializes in creating modern farmhouse home decor items. Founded by Jolene Airey after a health crisis encouraged her to develop a home-based business, the company offers a diverse range of products including signature rugs, soup bowl cozies, framed Mandala art, tea towels, hand-crocheted dishcloths and pillows.

Home Stitchery Decor sells its products online through a Shopify store, a limited selection on Etsy, wholesale to local boutiques in Alberta, and at juried farmers’ markets in the region. Jolene also teaches others how to create similar products through YouTube tutorials and promotes the tools she uses in the process as an affiliate.

Jolene has implemented several tactics to increase her store’s average order value — including developing coordinating products for every item that she sells. She is in the process of creating her own fabric designs and has grown her store to employ seven contractors.

With the expanded production potential from her employees, Jolene was ready to focus on increasing demand through traffic to her Shopify store. She turned to Tailwind Ads for help.

This case study examines how Tailwind’s AI ad technology transformed Home Stitchery Decor’s online presence, driving significant traffic to the website and enabling Jolene to expand her product offering and focus on on-site conversion to sales.

The Challenge:

Before partnering with Tailwind, HomeStitcheryDecor.com was receiving only 6-10 daily site views.

A common challenge for Shopify store owners is getting enough web traffic. Jolene uses her limited collection on the Etsy platform to build her audience, directing purchasers to her Shopify store by encouraging newsletter signups and with inserts in her shipped products.

But Jolene knew that she needed another solution to increase traffic and raise awareness for her business — that’s when she discovered Tailwind Ads. She hoped that advertising would increase her site visits, which she could then convert to customers.

Results:

While using Tailwind’s AI ad technology, the Home Stitchery Decor Shopify storefront went from 255 monthly views to a staggering 1,500 views per month. This increase in traffic was exactly what Jolene was hoping to achieve.

“I was getting six to ten views a day on my website. And now I’m getting upwards of 1500 views a month on my website. Some of that traffic is converting into sales, but my goal personally was to get as much traffic as possible to my site.”

Get Early Access to Tailwind Ads!

The Solution: Tailwind AI Ad Technology

Tailwind Ads uses AI to maximize return on ad spend. The software works behind the scenes to analyze millions of data points and leverage advanced AI to create and optimize the perfect ad for specific products.

“Tailwind AI works all day and night, constantly adjusting your ads for you. Tailwind takes care of the entire ad creation and performance process, freeing up valuable time for you to focus on running your business,” says Sal Arora, Paid Ads Tech Lead at Tailwind.

“It was no problem whatsoever,” Jolene said. “The team walked me through every single step. Even though I was brand new to the technology, I felt a little bit overwhelmed, but I didn’t find the process that hard if I just followed the exact steps that they sent me through.”

Tailwind Ads automated the ads creation process so that Jolene didn’t have to create every ad herself. And the built in approval process allowed her ultimate control over the creative that went into the ads.

“They ran my assets through their AI technology and put out 100% professional ads. Everything came to me for approval to make sure that everything was within my own branding message.”

The Tailwind team also made recommendations for improving her website, leading to a better user experience and potential conversion into sales.

“They’ve made a whole bunch of suggestions for me for things to improve on the site that would help people convert long term. So I’ve gone ahead and made the changes. And every single piece I work on is getting more traffic to stay on my site longer.”

Get Early Access to Tailwind Ads!

Summary

From Feb. 28 to April 17, 2023, Tailwind Ads managed an ad spend of $468.34 for Home Stitchery Decor. The hands-free optimization of ads content created an ad recall lift of 1260 and generated 1085 link clicks at a $0.40 CPC.

Ad recall lift is a Facebook metric that shows how many people Facebook estimates would remember seeing your ad two days after they saw it.

Some of the traffic from Tailwind Ads has generated sales, and Jolene is actively working on conversion rate optimization for her offers, product descriptions, and website in order to capitalize on the new traffic volume.

“My job on my end is to get my traffic that’s coming to the site to convert into sales,” Jolene says. “You can only do so much with ads, so I’ve got some work to do there. But the traffic is coming — they’re staying on the site longer, and I know that I’ll be able to convert those people long term. For me, it’s a learning curve because I’ve started with absolute zero and not gone to school for it. I have to learn each and every step. I’m hoping this year with getting the ads running consistently to train my audience as to what to buy. Then I’ve got to work on my offers and prices on my end, and once those people start converting, I’ll be able to hire even more help to do some of these.”

Conclusion

Tailwind’s AI ad technology provided Home Stitchery Decor with the traffic growth they needed to elevate their online presence. By partnering with Tailwind, Jolene can now focus on expanding her business and developing new products.

Jolene is continuing to use Tailwind Ads, and she recommends it to others: “It’s been great. I’ve loved every minute of it. It’s so professional, lots of follow up, and lots of great suggestions for things to work on.”

Watch the video version of this case study.

The post Ecommerce Transformation: A Case Study on Tailwind Ads’ 525% Traffic Growth Success for Home Stitchery Decor appeared first on Tailwind Blog.

How to get 1.5 million Followers on Pinterest and Build 2 Highly Successful Businesses [CASE STUDY]

Susan Moeller — Sat, 20 Feb 2021 01:51:26 +0000

Jillian Leslie knows how to build online businesses. She has co-founded and runs two highly successful companies, CatchMyParty.com and MiloTree.com with her husband, David. MiloTree offers an easy, beautiful popup solution to convert site visitors into email subscribers and social media followers.

Catch My Party has 1.5 million Pinterest followers AND attracts millions of monthly visitors who use the site to plan and share party ideas, download free party printables, and see what’s new and trending in the party space.

What’s the secret to 6-figure site traffic?

You might be tempted to guess Google BUT, just 25 percent of Catch My Party’s site traffic comes from Google.

A whopping 65 percent of Jillian’s traffic comes from Pinterest!

Keep reading to see how she does it…

Pinterest Strategy for More Followers and More Dollars

1. Start with helpful content

To drive traffic from Pinterest, you’ll need content that solves problems for your customers.

So Jillian’s first tip is to get to know your audience — particularly the things that bug them!

Then use that knowledge to create content that offers your customers the solutions they crave!

For Catch My Party, Jillian creates content that helps people plan parties in all kinds of scenarios.

For example, throwing parties during a pandemic can be challenging — now imagine doing it for a quarantined teenager! What could be more stressful?

Aware of the problem, Jillian and her team created a blog post that’s a guide to help parents throw a great virtual party for their teen.

The title leans into helpfulness with the word “easy.”

With useful content on her blog, the next step Jillian takes is creating Pins to promote it.

“Because we solve people’s problems, people find value in our content, and our followers grow,” Jillian says. That large Pinterest following is essential to Catch My Party’s success.

“The number of people who follow you absolutely impacts the overall reach of your Pins,” she says. “Keep creating content that is valuable, and you’ll expand your followers and your reach.“

2. Pin Consistently

As with so many things in business, consistency is key. Pinterest marketing is no exception — it won’t work with a hit or miss approach to creating and posting Pins.

“Over time, we’ve discovered that the more consistently we Pinned, the faster our followers grew, and the better our traffic from Pinterest,” Jillian says. For Catch My Party, the key to consistency is Tailwind.

“We use Tailwind to schedule our Pins, and without Tailwind we would be lost,” she says.

Here are the features the Catch My Party team depend on:

Board lists

Effective Pinterest marketers like Jillian know that Pinning content to more than one board boosts success because Pins get seen by more audiences.

But, it can be difficult to Pin manually to multiple boards — not to mention the risk of over-Pinning.

Jillian addresses both with Tailiwind’s Board Lists.

“Because we have so many Pinterest boards,” Jillian says, “we use board lists to help automate our Pinning. We group relevant boards together into a list. Without board lists, it’s easy to forget a board — and lose that opportunity to be discovered.”

Tailwind’s board list feature also automatically protects users from over-Pinning.

SmartGuide

“Because of Tailwind’s SmartGuide, we don’t have to worry about not complying with Pinterest’s best practices,” Jillian says. SmartGuide warns creators if they are Pinning too much of one thing, and if they are, Tailwind Create makes it easier than ever to pivot to new content.

Batch Pin with Publisher

Another tip for busy entrepreneurs: Batch Pinning!

Jillian’s team does all the Pinning for Catch My Party during one work session each week, which frees up serious time for other business-critical tasks.

3. Follow Pinterest Trends

Jillian and her team team diligently monitor new trends in the party space. And, they do it with Pinterest.

Here’s how:

Pinterest Feed

“We can start to see trends bubbling up, just by looking at our Pinterest feed, and doing some quick searches around parties,” Jillian says.

For example, in early 2021, people want to know how to throw a party safely — virtually or in-person — with appropriate protections to keep everyone healthy.

The Catch My Party team responded by creating content about how to bring people together to celebrate while also staying safe.

In addition to monitoring their own feed, The Catch My Party Team relies on other Pinterest tools to find new ideas for new content.

Pinterest Predicts

If you’ve relied on visually boring Google Trends to keep up with the latest, you’re going to love Pinterest Predicts.

Check it out, and enjoy a scroll through the company’s beautiful, scary-accurate divination of the next big things!

Other great Pinterest-based trend-spotting options:

Use Pinterest Search for your topic
Check out Pinterest Today for daily doses of inspiration.

4. Learn from Analytics

In addition to trends across Pinterest and the party industry, Jillian pays close attention to her own success with analytics, specifically data about what Pins are getting Repinned and what Pins are driving traffic to her site.

“Our best ideas come from paying attention to what is already happening,” she says. Then lean into what works.

“Take that Pin that went viral and build content that is similar to that Pin, because there’s something about that Pin that worked and resonated. So try it again, with a twist.”

“There’s no better way to get the data than through Tailwind’s Pin Inspector, Boards Insights, Organic Activity, and Top Pin reports,” Jillian says.

“My audience is busy dealing with diapers,” she says, “So what I do is I look at their behavior through the lens of analytics, and I glean so much information from that.”

5. Adopt Pinterest’s New Features

Jillian not only watches what her audience responds to, she also pays attention to innovations in the Pinterest platform.

For example, static Pins currently perform best for driving traffic to Catch My Party, but the team is experimenting with Pinterest videos and Pinterest Story Pins.

“When Pinterest rolls out something new, my recommendation is always to try it!” Jillian says.

“You get less than half a second to get somebody’s attention on Pinterest. You have to keep looking for ways to make something pop, even if it’s a tiny difference, do it! Keep experimenting and keep it fresh!”

6. Focus on Keywords

Jillian recommends thinking carefully about the keywords you use to describe your boards.

“Keywords, keywords keywords,” she says. “Anytime you can tell Pinterest exactly what’s in your Pin, do it!”

Jillian uses keywords in text overlays on Pins, on Pin descriptions, board descriptions, and in hashtags.

“Anywhere we can communicate directly to the Pinterest algorithm with a keyword, we do!“

So where do all of Jillian’s keyword ideas come from?

The Catch My Party team relies on tools like SEMrush and Ubersuggest to find keywords, but they also do simple searches in Google to see what comes up and what related terms Google suggests.

7.Invest in Quality Images

Jillian has seen big improvements in Pin engagement since investing in top-notch IMAGERY.

Among other things, Jillian suggests upgrading your camera or phone to get better camera technology.

“It’s all about the photos, and it’s all about portrait photos,” Jillian says.

Jillian’s Top Pins

Once you have quality photos, experiment with colors and Pin formats to see what your audience prefers, Jillian recommends.

Want to learn more about marketing and online business from Jillian? Don’t miss her podcast, The Blogger Genius Podcast, where Jillian interviews successful bloggers and online entrepreneurs, plus leading industry experts. You might recognize a few of our Tailwind members, like Alisa Meredith and Jeff Sieh, as guests on her podcast.

Here’s a quick recap of the steps Jillian follows to get 1.5 million Pinterest followers:

Create helpful content
Pin consistently
Follow Pinterest trends
Learn from analytics
Adopt Pinterest’s new features
Focus on keywords
Invest in quality images

Pin Me for Later:

The post How to get 1.5 million Followers on Pinterest and Build 2 Highly Successful Businesses [CASE STUDY] appeared first on Tailwind Blog.

Susan Moeller, Author at Tailwind Blog

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